I advertise leadership, career and personal development coaching, but what does this actually mean?
Coaching has a chequered past. Back in the mists of time, coaching was usually interpreted as being used to develop specific skills – especially sports skills. It has also been viewed negatively as something that is suggested to correct a problem, or is associated with a performance management issue.
Over the past few years however, coaching has developed in a number of different directions. Most overwhelmingly, coaching is now often viewed as part of personal development regardless of any performance management aim. there are the more vague terms of “Executive Coach” or “Life Coach”. Used in very different ways and by very different people, they none-the-less both describe a facilitated process with the aim of enabling an individual to make a change or develop a part of their work, life or both. Coaches are even sometimes seen as a status symbol – part of the entourage that surrounds a successful person. Even coaches have coaches! After all, would you expect an Olympic medal winning athlete to stop needing a coach? No. (And I am not claiming to be a medal winning coach).
There are definitely still sectors where coaching is seen as part of performance management – sometimes in a positive and sometimes in a negative way. Coaching in this arrangement tends to focus on the coachee’s role in the business or organisation and how that person is developing in order to benefit the business.
And there is definitely still skill focussed “coaching” available. You only have to search for coaches on the internet and you will find them for anything and everything from relationships, through parenting, to public speaking, business growth and development. In the broad field of education – my area of special interest, coaching remains viewed as more like training or mentoring in teaching skills. It is changing slowly, at least in Higher Education, perhaps in response to increased workload and stress. As schools combine into Multi-Academy Trusts, there is now some use for development coaches for the Executive Headteacher and central leadership team. But it is still limited.
I suppose you could argue that I too am offering “Skills-based coaching”. The difference as I see it is that I offer general coaching around the topics of leadership, career development and more broadly personal development. Incidentally, sessions that start off being about leadership or career development often end up being more broad than that. Perhaps I should instead be advertising “Coaching for Leaders, Career Movers and Anyone Who Wants to Develop” – focussing on the people I work with rather than the skills, but it’s a bit challenging to use as a tagline!
Coaching as I offer it starts from my fundamental belief that everyone has within them the power to address their own challenges. I don’t teach you, though you may learn many things. I don’t advise you, though you may make decisions. I merely provide time, space and some thought provoking questions to help you make the best use of that precious time.